Stella McCartney has done it again; setting the standard and never compromising her values with the new, eco-friendly fragrance, POP. It was released today and is available on her website and at select retailers. The perfume, shower gel and lotion are packaged in recycled plastic containers and boxes made from sustainably managed forests. The earthy scent combines floral and woody notes of tuberose and sandalwood. Stella was inspired by free spirits and the strong, modern, boho women of the world. “It’s about freedom, and starting your life away from judgments or labels” – Stella McCartney. It’s not surprising that the face of POP is none other than our personal queen, Grimes who unapologetically speaks out about feminism, veganism and the environment, refusing to be constrained by labels. POP will soon be available in Toronto at Sephora.

Shop POP here.

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